Todd Feinburg Gets It

Radio talk show host Todd Feinburg recently did an interview on blogtalkradio. Here's the great quote:

"If you want to be the next Paul Harvey, do it today and do it using Foneshow"
Here's the audio.

The radio business is about content, not about broadcasting. The media consumer's consumption preferences are changing.

It's about short content.

It's about on-demand content.

Radio has a brief window to leverage their broadcast assets to convert their listeners to on-demand consumption. If they wait too long they become irrelevant (how's the newsreel business these days?). The newspaper industry by and large did a terrible job of managing the transition to digital. Their failure was not quality of content, their failure was not understanding the consumption preferences of their audience.

You can listen to the whole story here.

Todd's site is here.