Being Defined in Terms of Others
It is human nature to define something new in terms of things one already understands. As more people see what Foneshow is working on (both the public stuff and forthcoming products) they define us in their own ways.
I heard our media publishing platform defined as:
"Mobile Tivo for audio"Several people who have seen our groups product (now in alpha) have referred to it as:
"Twitter for voice"
Both of those similes are accurate and show a good understanding of what we're working on. Both of them help us think about what we're doing in new ways.