Content Snacking

Since Candice asked about content snacking in the comments we'll tackle content snacking first.

Content snacking is not about displacing or changing your current media habits. Content snacking is the consumption of additional media in time periods when you have not previously been consuming media. It is media consumption between your larger media meals.

The type and form of media consumed in content snacking is different from media consumed through traditional channels. It tends to be "bite sized" in scope and scale. It needs to be micro-chunked, one topic per chunk. It needs to be easy to share with your friends. It needs to require little or no commitment on the side of the consumer.

Mobile is all about content snacking. Mobile media consumption will not cannibalize the channels through which media is currently consumed. Mobile opens up additional channels.

Comments

[Nic]

And it needs to tell the user how big a bite they're taking! I'm confounded by how many mobile-content providers don't show you how long each show is before you start listening to it - as if the length of the content isn't of principal importance in your selection.

[Candice]

(See also, the proverbial email checking while waiting in line that the crackberry addicts all have down.)