Almost the whole team is off to Las Vegas for NAB this week. We've even raided the farm team for some extra bodies.If you're coming to NAB be sure to drop by our booth (C452) for a demo of our new product (more on that on Monday).
As a 22 year veteran of the intersection of media and technology (going back to the interactive video disc days) I have many views on the subject. Having been doing this for as long as I have, I have a different perspective on it than many bloggers. This is where I opine.
Entries in conferences (5)
Foneshow is presenting at a few upcoming events:
On April 8th I'm presenting at Venture Summit East in Boston.
Foneshow has a booth at NAB in Las Vegas April 13-17. I think I'm also on a panel, but I need to double check that.
I'm speaking at Dow Jones VentureWire Wireless Innovations conference on April 22 & 23 at the Sofitel in Redwood City, California.
We'll probably do something for Talkers in NYC in June.
I'm heading out to Silicon Valley tomorrow. Thursday and Friday I've got a bunch of meetings with VC's, technology companies, and some of my old valley cronies. Then next Monday and Tuesday I'll be at at Radio Ink's Convergence conference with Nic and Jon Sinton. Foneshow will be exhibiting and I'll be presenting. Stop on by our display and get a demo of our new publishing tools and our nifty new publisher dashboard.
From California I'm going straight to Washington DC to Radio and Records Talk Radio Seminar.
We'll have a stack of LOI's at both of these events and we'd love to get you signed up to publish with Foneshow.
I spent the second half of the week out at Al Peterson's new talk radio conference at the Scottsdale Plaza Resort in Arizona. It was a great experience and we got a great response from the talk radio community. Jon Sinton, who is working with us to understand the industry was out here too and made a ton of great introductions.
It's an industry in flux. Music radio is in deep weeds. Talk is somewhat better off but still in trouble. The industry has major assets with rapidly depreciating value (the FCC license and to a lesser extent the transmitter and other paraphernalia). Their metrics are practically Dickensian (people keep diaries of what they listen to and mail them in for money). The metrics are starting to get a little better with PPM (portable people meter), but it's still in testing, not terribly accurate (the demo they did gave 7 quarter hours of credit to a single listener in a one hour stretch) and no where near as powerful as the metrics and data available in Foneshow.
The good news is they know they have a problem and they are eager for solutions. Most of the folks I talked with (owners, networks, syndicators, consultants, national and local talk hosts) immediately understood the power of what we're doing and how it applies to them. You know you might have something cool going on when you chat with a guy in the morning and he mentions your product on stage during his panel in the afternoon.
Jon Sinton and I are headed to Scottsdale next week to go to Al Peterson's Talk Media Conference. I'm looking forward to continuing to work with the talk radio community. We've got a few talkers already signed up to publish with Foneshow and we're looking for more. There's way more here than just piping your radio show onto the cell phone network. It's about extending your brand into the mobile space. It's about using the skill set you already have mastered (the power of your voice) to reach your audience in new ways.
If you're going to be in Scottsdale and want to find out more about Foneshow, let me know.
P.S. It will also be nice to escape from the Maine winter for a few days in the desert.